design
studio suns
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My Process
The process of creating something new is just as interesting as the piece itself. On this page, walk with me as we explore my personal process in creating art, graphic designs, and UX/UI design and break down how each part plays a vital role in constructing the final product.
Beginning
When I'm working with a customer, I always start out by asking a lot of questions, the primary sentiment behind them being "What can I do to make you as satisfied with this project as possible?" Whether it is a full on questionnaire or just for my personal notes, each question is carefully tailored to the client's situation and needs to better inform me of what those are and what standards I need to meet. In addition, it's very important to me to capture not only the style, but the emotion behind the brand. Different people are looking for different things- one customer might be looking for something friendly and welcoming, another suave and sophisticated. The decisions that I make when building a design will be a reflection of the client, so I want to ensure I'm as accurate as I can be.
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From there, the key is research. I look into other designs with similar goals to mine and consider how I can incorporate some of those features in a way that aligns with my customer's vision. I might spend time looking through color palettes, brainstorming layouts, and coming up with potential images based on the information gathered from other designs and the information given by the questionnaire.
An example of a moodboard I made when researching for a specific website design.
Middle
From there comes ideation, the time to take the bits and pieces I've gathered and form them into a whole idea. This is a lot of trial and error, seeing what works, what doesn't, and what might with a bit of fixing. This is where sketches and wireframes come into play, helping to see what components fit where in a design that needs to balance the necessities of the information that the design contains (like body text on a website, location on an event poster, etc). I come up with many rough iterations of my ideas to see which, if any, the customer would like me to pursue and elaborate on. If they're not satisfied, I simply make more options.
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Once I have an idea that the client approves of, I get to work on building it. This is where the research I did at the beginning continues to be useful, as I know what shapes, colors, lines, etc. to use in order to invoke the feeling I'm going for in the viewer. I also take into account different types of people that might be interacting with the product.
A mockup of a website that I made in Adobe XD to demonstrate what it might look like on completion.
END
When I have the base done, it's time for polish. In this stage, I ask myself what might be missing from the design, or what I could add, subtract, or change to make it stand out more. I try adding different effects and flourishes to see if it enhances or distracts from the main design. I ask what little details I can throw in to really hammer in the client's message, and how I can convey that in a way that is as visually appealing as possible.
The final website after polishing and detailing!