Branding Local Artist

Logo remaster, business card, and sales signs for a local artist. She didn't have much branding and was looking for something similar to her old logo but more gothic with a touch of a more modern style and use of heartbeat lines. I studied gothic fonts to mirror them in a nice mixture with the smoothness of the original, then drew it out on paper before converting it digitally. I designed her real life name based off of the shapes and lettering already incorporated in the design of her handle. To keep consistency, I also employed the heartbeat lines on the back of the card and the sales signs.